A Comparative Study of Rice Seed Marketing Approaches in Malaysia and Indonesia
Keywords:
Rice seed marketing, Malaysia, Indonesia, agricultural input distribution, comparative analysis, government interventionAbstract
This study presents a comparative analysis of rice seed marketing strategies employed in Malaysia and Indonesia, focusing on key aspects such as distribution channels, pricing mechanisms, government intervention, private sector involvement, and farmer adoption behavior. Utilizing a mixed-methods approach, the research combines quantitative data from agricultural marketing surveys and qualitative interviews with stakeholders across both countries. Findings reveal distinct differences in institutional support, market accessibility, and branding approaches. In Malaysia, government-led initiatives and subsidies play a dominant role, whereas Indonesia exhibits a more fragmented, private-driven system with varied regional adaptations. The study highlights the strengths and weaknesses of each model and provides policy recommendations aimed at enhancing rice seed distribution efficiency and farmer satisfaction. The insights generated can support future improvements in agricultural input marketing in Southeast Asia.
References
Abdullah, M. A., Zainol, R. M., Rose, R. A. C., & Buang, A. (2009). Mengungkap kelestarian pertanian kecil Melayu pada zaman penjajahan British. Geografia-Malaysian Journal of Society and Space, 5(3), 76–87.
Ahmad Hanis, I. A. H., Jinap, S., Mad Nasir, S., Alias, R., & Muhammad Shahrim, A. K. (2012). Consumers’ demand and willingness to pay for rice attributes in Malaysia. International Food Research Journal, 19(1), 363–369.
Clapp, J. (2020). Food. John Wiley & Sons.
Falvey, J. L. (2010). Small Farmers Secure Food: Survival Food Security, the World’s Kitchen & the Critical Role of Small Farmers. Thaksin University Press & IID.
Gostin, L. O. (2007). Meeting basic survival needs of the world’s least healthy people: Toward a framework convention on global health. Geo. LJ, 96, 331.
Matsuyama, K. (1992). Agricultural productivity, comparative advantage, and economic growth. Journal of Economic Theory, 58(2), 317–334.
Meijerink, G. W., & Roza, P. (2007). The role of agriculture in economic development (Issue 4). Wageningen UR.
Norimah Jr, A. K., Safiah, M., Jamal, K., Haslinda, S., Zuhaida, H., Rohida, S., Fatimah, S., Norazlin, S., Poh, B. K., & Kandiah, M. (2008). Food Consumption Patterns: Findings from the Malaysian Adult Nutrition Survey (MANS). Malaysian Journal of Nutrition, 14(1), 25–39.
Norton, R. D. (2004). Agricultural development policy: Concepts and experiences. John Wiley & Sons.
Papademetriou, M. K. (2000). Rice production in the Asia-Pacific region: issues and perspectives. Bridging the Rice Yield Gap in the Asia-Pacific Region, 220, 4–25.
Somantri, S. (2016). The use of improved varieties resistant to pests and diseases to increase national rice production. Journal Litbang Pertanian, 35(1), 25–36.
Zulkifli, L. (2017). Strategi pemasaran beras organik pada kelompok tani Sri Makmur di Kabupaten Sragen. Bogor Agricultural University.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their articles published in this journal. All articles are licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly cited.