Open Access

AI-Enabled Decision Support Systems and Managerial Performance in Data-Intensive Service Industries: A Mixed-Methods Investigation

4 Alabama State University, Montgomery, USA
4 University of Southern California, Marshall School of Business – Los Angeles, USA

Abstract

The rapid evolution of artificial intelligence (AI) technologies has fundamentally transformed decision-making processes in data-intensive service industries. This mixed-methods study investigates how AI-enabled decision support systems (AI-DSS) impact managerial performance across multiple service sectors. Drawing on knowledge-based theory and technology acceptance frameworks, we employ a sequential explanatory design combining quantitative survey data (n=350 managers) with qualitative case studies (6 organizations). Results demonstrate that AI-DSS significantly enhances decision-making speed (Ξ²=0.42, p<0.001) and accuracy (Ξ²=0.38, p<0.001), with perceived usefulness and trust serving as critical mediators. Data quality moderates these relationships, strengthening performance outcomes in high-quality contexts. Qualitative findings reveal implementation challenges, including organizational resistance, technical integration complexities, and the need for explainable AI systems. The study contributes a comprehensive framework integrating AI-DSS features, organizational factors, and performance outcomes, offering evidence-based guidelines for practitioners. Findings indicate that successful implementation requires robust data infrastructure, transparent AI systems, comprehensive training programs, and adaptive change management strategies tailored to industry contexts.

How to Cite

Olaniran, O., & Oyesola, F. (2025). AI-Enabled Decision Support Systems and Managerial Performance in Data-Intensive Service Industries: A Mixed-Methods Investigation. Frontiers in Emerging Artificial Intelligence and Machine Learning, 2(09), 24–35. Retrieved from https://irjernet.com/index.php/feaiml/article/view/298

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