Designing AI Agent Workflows for Consumer Behavior Applications: A Practitioner's Framework
Abstract
The rapid advancement of large language model capabilities has created unprecedented opportunities for AI agent systems in consumer behavior applications, yet translating generic agent capabilities into production-ready business solutions remains challenging. While existing research provides automated workflow generation methods and generic architectural patterns, no systematic methodology exists for designing agent workflows that address the unique requirements of consumer behavior domains including dynamic data with rapid preference shifts, sub-second latency constraints, complex enterprise integration needs, interpretability for business stakeholders, and stringent regulatory compliance. This paper introduces the first comprehensive practitioner's framework specifically tailored for designing AI agent workflows in consumer behavior contexts. We begin by characterizing domain-specific requirements through systematic analysis of consumer behavior application characteristics, establishing a task taxonomy spanning prediction, generation, optimization, and analysis workflows. Building on this foundation, we develop a five-phase design framework guiding practitioners from problem decomposition through pattern selection, architecture design, component specification, and iterative evaluation. To demonstrate framework applicability, we present four validated reference architectures representing common consumer behavior patterns: an intelligent churn prediction and retention system employing multi-agent coordination, a real-time product recommendation engine optimized for sub-100ms latency through hierarchical processing, a demand forecasting system integrating external signals via specialist agent synthesis, and a promotional campaign optimization framework using iterative planning and refinement. Each architecture includes complete implementation guidance, design rationale, and expected performance characteristics.