Economic Metamorphosis in Central Asia: Navigating Entrepreneurial Landscapes and Market Dynamics in the Post-Soviet Era
Keywords:
Central Asia, Post-Soviet economies, economic transition, entrepreneurshipAbstract
The collapse of the Soviet Union in 1991 ushered in an era of profound economic and political transformation for the newly independent states of Central Asia. Moving from centrally planned economies to market-oriented systems, these nations have embarked on diverse and often challenging paths of development. While macro-level economic indicators and geopolitical analyses have frequently dominated scholarly discourse, a deeper understanding of the region's emerging business dynamics necessitates a human-centric and contextualized approach. This article provides a comprehensive review of the entrepreneurial landscapes and market dynamics in Post-Soviet Central Asia, focusing on the interplay of historical legacies, socio-cultural factors, institutional environments, and individual agency. Drawing upon a diverse body of literature, including recent case studies from the region, we explore the unique challenges and opportunities faced by local enterprises, the evolving nature of business models, the influence of informal networks, and the complexities of international engagement. By synthesizing these insights, we aim to offer a nuanced perspective on the region's economic metamorphosis, highlighting the importance of decolonized perspectives and micro-level analyses for comprehending its distinct business realities.
References
Amanbayev, Y., Aljanova, N., Mirzaliyeva, S., & Ghosh, A. (2021). Religion as a dominant logic for entrepreneurial activities: Theorizing the dynamics in and around ‘We’d Meat Burger, Kazakhstan’. South Asian Journal of Business and Management Cases, 10(3), 287–302.
Ambos, B., & Håkanson, L. (2014). The concept of distance in international management research. Journal of International Management, 20(1), 1–7.
Community-Based Global Learning Collaborative. (n.d.). What is decolonization, why is it important, and how can we practice it? https://www.cbglcollab.org/what-is-decolonization-why-is-it-important
Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: opportunities and challenges. Academy of Management Journal, 50(1), 25–32.
Kyzy, S. A. (2022). Theorizing ‘variegated bonding as SME diversification strategy’ to extend business from traditional to emergent sectors. South Asian Journal of Business and Management Cases, 11(3), 227–241.
Lockwood, J. (2017, August 7). Intersectionality. SEE Change Happen: The Inclusive Culture Experts. https://seechangehappen.co.uk/intersectionality/
Moreva, K., Krupina, Y., & Ghosh, A. (2022). Integrate or keep separate? ChocoTravel’s dilemma around Aviata M&A. Emerald Emerging Markets Case Studies.
Polozhentseva, Y., Kazybekova, U., Subalova, M., & Ghosh, A. (2022). We or I? Survival and success challenges jokeasses. Emerald Emerging Markets Case Studies.
Wikipedia. (2023). Central Asia. https://en.wikipedia.org/w/index.php?title=Central_Asia&oldid=1166273031
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Dr. Rustam A. Iskandarov, Dr. Yerzhan Mussabayev

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their articles published in this journal. All articles are licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly cited.