Cultivating Sustainable Choices: A Research Imperative for Food Eco-Labelling in Business and Management

Marcus Y. Chen; Dr. Chloe Richardson

Authors

Marcus Y. Chen Department of Marketing, National University of Singapore, Singapore
Dr. Chloe Richardson School of Management, University of New South Wales, Australia

Keywords:

Food eco-labelling, sustainable consumption, consumer behavior, business strategy

Abstract

The increasing environmental and social impacts of food production have heightened the need for effective strategies to guide consumer behavior toward sustainability. Eco-labelling, as a form of market-based intervention, holds significant promise in influencing purchasing decisions and fostering responsible consumption. However, existing research reveals substantial gaps in understanding the mechanisms through which eco-labels drive sustainable choices and how businesses can leverage these tools for competitive advantage and societal benefit. This paper underscores the critical importance of advancing research on food eco-labelling within the domains of business and management. It explores the theoretical underpinnings, practical challenges, and strategic implications of eco-labelling initiatives. The discussion highlights the need for interdisciplinary inquiry to evaluate consumer perceptions, trust, and behavioral change, while also addressing regulatory frameworks and organizational capabilities. By identifying key research priorities and proposing a comprehensive agenda, this study aims to inform scholars, policymakers, and business leaders on cultivating sustainable choices through effective eco-labelling practices.

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