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Frontiers in Strategic Management

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Digital Influence in The Age of Experience: The Fusion of Luxury Branding and Event Technology

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Anastasiia Malkina 1
4 Founder & CEO EventIQ

Abstract

The study conceptualizes and empirically validates the Global Influence Network Structure (GINF), a synergistic model that optimizes return on investment (ROI) in the luxury event sector. A mixed-methods approach was methodological. Digital Influence in the Age of Experience: The Fusion of Luxury Branding and Event Technology. The study employs a regression model (DiD) to assess the impact of AI-assisted influencer selection compared to heuristic methods. The results confirm that the implementation of GINF can lead to statistically significant improvements in key performance indicators: the lead conversion rate (LCR) increased by 63% (p<0,01), aggregate campaign reach grew by a factor of 2,5, and cost per contact (CPC) decreased by 40%. In conclusion, it is noted that GINF functions as a scalable, mathematically verifiable construct. In terms of significance, the study proposes a formalized model for assessing influencer authenticity and demonstrates that privacy-preserving technologies (data clean rooms) serve as a critical condition for economic efficiency in the luxury experience economy.

How to Cite

Malkina, A. (2025). Digital Influence in The Age of Experience: The Fusion of Luxury Branding and Event Technology. Frontiers in Strategic Management, 2(11), 01–11. Retrieved from https://irjernet.com/index.php/fsm/article/view/302
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