Examining International Entrepreneurial Intentions: A Theory of Planned Behavior Approach
Keywords:
International entrepreneurship, entrepreneurial intentions, Theory of Planned Behavior, cross-border startups, perceived behavioral control, entrepreneurial attitudesAbstract
This study investigates the determinants of international entrepreneurial intentions through the lens of the Theory of Planned Behavior (TPB), which posits that intention is shaped by attitudes toward behavior, subjective norms, and perceived behavioral control. With globalization expanding the landscape for entrepreneurial ventures, understanding the psychological and social precursors of international entrepreneurship has become increasingly important. This research utilizes a structured survey distributed to university students and early-career professionals across multiple countries, aiming to identify how TPB constructs influence the desire to launch businesses in international markets. The results indicate that positive attitudes toward risk-taking and innovation, supportive social environments, and high self-efficacy are significantly correlated with stronger international entrepreneurial intentions. The study offers implications for entrepreneurship education, policy frameworks, and support systems that aim to cultivate globally-minded entrepreneurs.
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