Examining the Role of Interior Branding in Retail Design Strategy
DOI:
https://doi.org/10.64917/fbim-012Keywords:
Interior Branding, Retail Design, Brand Identity, Customer Experience, Retail Environment, Store DesignAbstract
Interior branding plays a crucial role in creating an immersive and cohesive retail experience that resonates with customers, reinforces brand identity, and influences consumer behavior. This paper examines the implementation of interior branding in retail interior design, exploring how design elements can align with brand values, enhance customer engagement, and influence purchasing decisions. The study utilizes a mixed-methods approach, combining quantitative surveys of retail customers and qualitative interviews with designers and retailers. The findings suggest that interior branding significantly contributes to brand perception, customer satisfaction, and sales performance. By strategically integrating branding elements into the retail environment, businesses can create a unique atmosphere that fosters a strong emotional connection with consumers.
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