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Frontiers in Strategic Management

Open Access Peer Review International

Vol. 2 No. 02 (2025): Volume02 Issue02 February

Published: 2025-02-01
Articles pp. 1-26 Published: 2025-02-01

Consumer Xenocentrism and its Impact on Foreign Product Purchase Intentions: An Empirical Investigation

Dr. Hannah J. Whitaker, Dr. Samuel T. McKenzie
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DOI: https://doi.org/10.64917/fsm-002 pdf View Article