Pioneering Green Transitions: The Influence of Sustainability Champions on Urban Circular Economy Initiatives

Dr. Tobias Schneider; Dr. Laura G. Rossi

Authors

Dr. Tobias Schneider Center for Sustainable Development, University of Freiburg, Germany
Dr. Laura G. Rossi Department of Economics and Management, University of Bologna, Italy

Keywords:

Sustainability champions, environmental leadership, urban circular economy, city organization

Abstract

As global urbanization accelerates, cities face unprecedented environmental challenges, necessitating a fundamental shift towards sustainable development and circular economic models. While policy frameworks and technological advancements are crucial, the successful implementation of these transformative agendas often hinges on the proactive efforts of individuals within city organizations. This article explores the pivotal role of "sustainability project champions" as environmental leaders in driving urban circular economy (CE) initiatives. Drawing upon a systematic review of existing literature, we synthesize insights into the characteristics, behaviors, and challenges faced by these champions, examining how they leverage individual agency to overcome organizational inertia, foster collaboration, and mobilize resources for CE projects. We discuss the mechanisms through which champions exert environmental leadership, from influencing top management to facilitating cross-departmental integration and promoting a green organizational identity. By highlighting the critical human element, this article offers practical implications for city organizations and policymakers seeking to cultivate an environment conducive to pioneering green transitions and accelerating the adoption of urban circular economy principles.

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