When Knowledge Is Not Enough: Understanding the Disconnect Between Awareness of Hypertension Risk Factors and Health Behaviour Among UK University Students
Abstract
Preventive strategies for hypertension often rely on the assumption that increased awareness of risk factors leads to healthier behaviour. This study examines this assumption within a university student population in England by exploring the relationship between knowledge of avoidable risk factors and actual lifestyle practices. Using a cross-sectional quantitative design, data were collected through a structured questionnaire assessing knowledge, behaviour, and hypertension status. Descriptive analysis shows that students demonstrate high levels of awareness of key avoidable risk factors, including alcohol consumption, high salt intake, obesity, and poor diet. However, behavioural data reveal continued engagement in these same risk factors, particularly alcohol use and frequent consumption of junk food. Inferential analysis further indicates that several of these behaviours are significantly associated with hypertension status. These findings highlight a clear disconnect between knowledge and practice. The study argues that awareness alone is insufficient to drive behaviour change and calls for more comprehensive intervention strategies that address behavioural, social, and environmental influences on student health.
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