VINAYAK KALABHAVI. Integrating Trade Promotion Management With SAP CRM For Enhanced Brand Spend Optimization: A Case Study In The Consumer-Packaged Goods Industry. Frontiers in Emerging Artificial Intelligence and Machine Learning, [S. l.], v. 2, n. 09, p. 17–22, 2025. DOI: 10.37547/feaiml/Volume02Issue09-03. Disponível em: https://irjernet.com/index.php/feaiml/article/view/198. Acesso em: 8 oct. 2025.