[1]
Vinayak Kalabhavi 2025. Integrating Trade Promotion Management With SAP CRM For Enhanced Brand Spend Optimization: A Case Study In The Consumer-Packaged Goods Industry. Frontiers in Emerging Artificial Intelligence and Machine Learning. 2, 09 (Sep. 2025), 17–22. DOI:https://doi.org/10.37547/feaiml/Volume02Issue09-03.